Challenges in measuring online advertising systems

Guha, Saikat and Cheng, Bin and Francis, Paul
(2010) Challenges in measuring online advertising systems.
In: Proceedings of the 10th ACM SIGCOMM Internet Measurement Conference, IMC 2010, Melbourne, Australia - November 1-3, 2010.

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Official URL: http://doi.acm.org/10.1145/1879141.1879152

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